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More and more European growers have adopted a marketing and sales strategy commonly referred to as “concept marketing.” The idea itself is a relatively straightforward one that puts the grower, not the retailer, in charge of the marketing and sales process of their product. It’s a whole lot more, however, than simply developing a catchy brand name and logo and providing the retailer with some tags and posters in the hopes of convincing the consumer to buy your product in the overly-crowded retail environment. |
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On 6 April 2012, the international horticultural exhibition Floriade 2012 will open its doors to the public. This 64-hectare horticultural showcase will not only preserve the area’s existing forestry resources, but will enhance the site with the planting of additional trees. Already, 1500 large calipre trees – about 85 per cent of the new plantings scheduled for Floriade 2012 – have been planted. |
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Green space - the key to health
Direct benefits
Vitamin G is the new way to describe those health-giving benefits that flow from plants and green space. It’s been given that name because the results are as evident under scientific analysis as they are for the vitamins that we’ve recognised for years. |
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