Floriade 2012: Be a part of the theatre of nature Print
Although it’s a full two years before Floriade 2012 will open its gates to the public, the design and preparation for this once-per-decade horticultural showcase is already well underway.  Featuring as its central theme, “Be part of the theatre of nature, get closer to the quality of life,” this newest edition of Floriade will be particularly focused on showcasing the true value of plants and green space by highlighting their social, economic and environmental benefits.  Special attention will be paid to the overall theme through five separate yet interconnected themes, all on spectacular display within this 64-hectare park:
  • Relax and Heal, will focus on the well-being aspects that horticulture can bring to the body and mind.
  • Green Engine, will highlight the sustainability of all sectors of the horticultural industry
  • Education and Innovation, will promote the interface between horticulture, education and innovation, showing the future is in our sights
  • Environment, will emphasize how living and working in a plant-filled environment improves our quality of life
  • World Show Stage will provide the cultural convergence that is made possible when nature and culture are closely interconnected.
The site chosen for Floriade 2012 is Venlo, located in the southeastern region of the Netherlands near to the German border and in the heart of Europe.  Venlo itself is one of five “Greenport” regions of The Netherlands, a title given to an economic network of companies, organizations and institutes involved in horticulture.  Together, these five Greenports form the driving force of the very significant Dutch horticultural infrastructure.  As a legacy for the Venlo region, Floriade 2012 will leave behind an innovative and distinctive “green” business park, to be known as GreenPark Venlo.

We will be sure to keep our readers informed of this ongoing developments of this exhibitions development over the next two years, or stay tuned to their website for additional information:  www.floriade.nl

Facts and figures Floriade 2012 World Horticultural Exhibition
Duration: April 2012 - October 2012  
Location: Venlo, The Netherlands
Surface: 66 hectares, of which 40 hectares will feature showcase gardens
Entries/Displays: 90 domestic entries and 25 from abroad  
Expected number of visitors: 2 million   
 

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