The Perennials Marketing Contest ran for three years and focused on retail garden center merchandising concepts. If you’d like to find out more, check out the following Winner articles

Innovative Merchandising Boosts Sales of Water Plants More and more European growers have adopted a marketing and sales strategy commonly referred to as “concept marketing.”  The idea itself is a relatively straightforward one that puts the grower, not the retailer, in charge of the marketing and sales process of their product.  It’s a whole lot more, however, than simply developing a catchy brand name and logo and providing the retailer with some tags and posters in the hopes of convincing the consumer to buy your product in the overly-crowded retail environment.  Read more...

Responsive Merchandising “The theme of our display was in direct response to the majority of our customers who regularly come in asking how to create a garden that will encourage butterflies, hummingbirds and other wildlife into their yards,” explained Holly Cassity, manager of Sweetwater Garden in Riverton, Wyoming — one of the top ten entries in the 2008 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association. Read more...   Pathways to Perenials are Combo Crazy! New approach to plant displays increased average sales from $55 to $85 Congratulations to Pathways to Perennials in Kettleby, Ontario, Canada, one of the top ten winners of the 2008 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association. “Pathways’ ‘Combo Crazy’ perennials display was created out of necessity,” admitted garden center co-owner Lorraine Mennen, “as we are constantly challenged to find space to house, care for and properly display all our plant material. Being plant lovers first and stylists second, we have a million plant favorites that we just can’t do without, as well as wanting to try out all of the hot, new things.”    Read more...   Lurie Garden Display The new wave in perennial design The five acre Lurie Garden in Chicago’s Millennium Park, designed by Gustafson Guthrie Nichol Ltd., Piet Oudolf and Robert Israel was the inspiration for the Chalet Nursery and Garden Center in Wilmette, Illinois, Top Ten Winning entry in the 2008 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association. Read more...   A Monarch’s Retreat DeWayne’s Home & Garden Showplace of Selma, North Carolina is the third prize winner in the 2008 Perennials Marketing Contest. Plant Publicity Holland and the Perennial Plant Association, co-sponsors of the contest, offer their hearty congratulations to DeWayne’s staff members Lewis Carver, growing green team leader and Marcia Woodall, marketing coordinator for their prize winning entry. Read more...

More Articles... 4 Seasons Garden Center Williston, Vermont — 'Fresh As A Daisy' The Humble Garden Shed

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