Garden Center Merchandising Ideas
The Perennials Marketing Contest ran for three years and focused on retail garden center merchandising concepts. If you’d like to find out more, check out the following Winner articles

Garden Center or Lifestyle Center? Print

Europe’s destination garden centers offer complete lifestyle solutions
Part 2 of 2


To say that the rules of retailing have become blurred would be an understatement.  Not too many years ago, hardware stores sold nails, hammers, ladders and small tools.  A pharmacy was a store where you could buy shampoo and other personal care needs while waiting for your prescription to be filled.  Department and discount stores offered a wide range of inventory, but the merchandise offerings were stable and standard.  Today, you can expect to find food in pharmacies and furniture in food stores as retailers look to meet the eclectic lifestyle needs of today’s consumers.
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Garden Center or Lifestyle Center? Print
Monday, 15 November 2010 00:00
Europe’s destination garden centers offer complete lifestyle solutions
Part 1 of 2


 
To say that the rules of retailing have become blurred would be an understatement.  Not too many years ago, hardware stores sold nails, hammers, ladders and small tools.  A pharmacy was a store where you could buy shampoo and other personal care needs while waiting for your prescription to be filled.  Department and discount stores offered a wide range of inventory, but the merchandise offerings were stable and standard.  Today, you can expect to find food in pharmacies and furniture in food stores as retailers look to meet the eclectic lifestyle needs of today’s consumers.

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Innovative Merchandising Boosts Sales of Water Plants Print
Saturday, 17 July 2010 20:22
A tray of water plants, ready for the shipping trolley.
More and more European growers have adopted a marketing and sales strategy commonly referred to as “concept marketing.”  The idea itself is a relatively straightforward one that puts the grower, not the retailer, in charge of the marketing and sales process of their product.  It’s a whole lot more, however, than simply developing a catchy brand name and logo and providing the retailer with some tags and posters in the hopes of convincing the consumer to buy your product in the overly-crowded retail environment. 
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Responsive Merchandising Print
Sunday, 31 May 2009 19:00
There’s hardly anything more soothing than the sound of a fountain. Even more so in a garden in one of the driest states in the Union.“The theme of our display was in direct response to the majority of our customers who regularly come in asking how to create a garden that will encourage butterflies, hummingbirds and other wildlife into their yards,” explained Holly Cassity, manager of Sweetwater Garden in Riverton, Wyoming — one of the top ten entries in the 2008 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association.
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Pathways to Perenials are Combo Crazy! Print
Thursday, 30 April 2009 19:00
New approach to plant displays increased average sales from $55 to $85

Who wouldn’t want to replicate this stunning border in their own garden?Congratulations to Pathways to Perennials in Kettleby, Ontario, Canada, one of the top ten winners of the 2008 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association.

“Pathways’ ‘Combo Crazy’ perennials display was created out of necessity,” admitted garden center co-owner Lorraine Mennen, “as we are constantly challenged to find space to house, care for and properly display all our plant material. Being plant lovers first and stylists second, we have a million plant favorites that we just can’t do without, as well as wanting to try out all of the hot, new things.”
  
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