Green space - the key to health
Direct benefits Vitamin G is the new way to describe those health-giving benefits that flow from plants and green space. It’s been given that name because the results are as evident under scientific analysis as they are for the vitamins that we’ve recognised for years. |
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Nursery product from The Netherlands enters the US marketplace through a variety of channels. Some growers ship directly to their customers, or to contract growers in the US that grow on product before it is shipped to retailers, primarily mass merchandisers. Export companies that buy and sell product from local, often specialized growers, and that are specialized in the complex logistics associated with off-continent shipping, also continues to be an important part of the supply chain.
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It’s rather like the “you say potato and we say poh-tat-oh,” line, but this time there’s no difference in the pronunciation!
Our good friends in the United States may or may not be aware that their colleagues north of the border and in England have a habit of adding a silent “u” in words such as color/colour or neighbor/neighbour. Regardless of the spelling, however, the meaning is all the same and color/colour is what sells product within the retail garden center. And it’s why you’ll be interested in checking out the Colour Your Life program developed by Plant Publicity Holland for the European garden center sector.
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Many European countries have embraced the Green City concept. In Germany, it’s Die grüne Stadt, in France it’s Cité Verte and de Groene Stad in The Netherlands. Whatever the name however, the Green City concept is similar from country to country and promotes the numerous environmental, financial and societal benefits to be realized through the planting of more trees, shrubs and flowers in our urban environments.
Nursery managers are starting to notice that the growing Green City concept is definitely good for business. Notes nursery grower Jan: “ Sales from municipalities are definitely on the increase. And it’s not just an increase in tree plantings. More and more, citizens are calling for their towns and cities to provide them with more color. Aesthetics is becoming increasingly important.” Acknowledging that the 20 percent increase in sales from municipalities was not likely to continue into the near future given the state of the global economy, Jan also noted that “We deal with today’s realities today, but we always have our eye on the future and right now, we’re focused on the post-recession situation. And the Green City," he adds, "will definitely play a large role." |
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Production advice — of interest to Growers In The Netherlands, allowable nitrogen levels for nursery production are relatively low. It is therefore important to use the allowed quantities as efficiently as possible. As well as type of fertilizer, quantity, timing, application method, and soil type must all be taken into consideration.
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