 Colour Your Life – is the newest and most exciting plant promotion program designed to help retailers attract more customers to their garden centers. Recently launched by Plant Publicity Holland, the Colour Your Life program is an ambitious expansion of their former UK-based Garden Messenger program.
Although the Colour Your Life promotional program has been designed for the European marketplace, there’s a lot here of interest to North American garden centers as well. Check out the website at www.colour-your-life.co.uk to see for yourself. As well as containing loads of plant and gardening information of interest to the gardening consumer, there is also a business site with promotional tips and programs for retailers. Here you have the ability, for instance, to turn some of the horticultural information into “how-to” handouts. There’s also the possibility to create your own personalized POS materials!
The site is very comprehensive, so we suggest you bookmark it for winter viewing as you prepare your sales and marketing strategies for the 2010 selling season.
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